Search Engine Optmization Process

The other day, I was asked "How do you get my web site on the first page of search engine results?" I told them that Search Engine Optimization is a process. It's not simply putting meta tags on your website and magically you will be on the first page of results.

The process I use is pretty simple.

Step 1: Select Keywords - This step is pretty simple. I start by going to Google's Keyword Suggestion tool (https://adwords.google.com/select/KeywordToolExternal) and typing in a generic keyword. Once I get the results, I will select my keywords based on which keywords have the highest search volume. I usually do not like to target any more than 5 keyword phrases per page. Yes, you can target more if you like however, the more keyword phrases the more content you will have to develop.

Step 2 - Content Optimization - This step is actually two part. First, copy writing. This is the process of making the copy on my website filled with the keyword phrases that I selected in step 1. (I suggest that you target your keywords and write the content before you start creating any web pages.)

Content is the most important element on your website search engine success! Your website should also be at least 5 pages deep. The more pages of content the better! I also like keeping my copy on each page to about 100 - 150 words per page.

Next, I will then create my html with the following html tags: Title, Meta Keywords, Meta Description. While there are more tags that add to the SEO equation these are the only ones that really put any time into. Each of these html tags are also filled with the keywords that I selected in step 1.

The next part that is very important is the H1 tag. This is the main header tag. This should be at the top of the page directly after the body tag and should also include all the keywords I'm targeting. I then usually make my menu navigation using h2 tags with a href links to the sub-pages and the text that contains keyword phrases for those sub pages.

Step 3: Link Building - This is when I go and find other website to link to the website that I'm targeting. This is probably the most crucial factors to have a successful search engine campaign. DO NOT JUST GO OUT AND SIGN UP FOR THESE 'LINK BUILDER'

This is also very important USE YOUR KEYWORDS IN YOUR LINKS. When you exchange links with people, it is important that the links to your website also include the keywords that you selected in step 1. For example if you are targeting 'widgets' then your link should have 'widgets' in the text of the A tag. so the code would look like widgets


Step 4: Check Ranking - Once Step 2 is completed you can then start watching the results! I use GOOGLE'S webmaster tools to monitor my website performance. If you are not familiar with Google's Webmaster tools I suggest that you visit : https://www.google.com/webmasters/tools/ From this website you can see if there are ANY ISSUES with your website. This includes errors in your html tags and if there are any pages missing.

Google's webmaster tools also allows you to view what keyword phrases your website has been displayed. So if someone searched 'widgets' and my website was displayed in the results I will know! If someone then clicks on my website it will tell me what keywords people clicked to get to my website!

There are a lot of good tools at Google's Webmasters Tool so if you've never looked at it I HIGHLY SUGGEST LOOKING IN TO IT!

Next is Statistics! I use GOOGLE ANALYTICS to track all my website Activity. This includes how people came to my site. Using this tool, I can tell you how many people found my website from the Search engines. What keyword phrases they clicked to get to my website.

If your website sells something, Google Analytics will even track how much each keyword phrase has sold. For instance it can tell me that 5 people who searched for 'widgets' purchased X number of products for a total of $xx.xx. This is great for measuring the ROII (return on internet investment as I call it... I know it should be ROI)

Now that's it! That is the big secret process on how to come up on the Search engines!

Web Marketing Houston

Christian Toys

Last year, I developed a website called Alphabet Alley - Christian Toys. They are a Houston based Christian Toy Manufacturer.

They create wooden christian Toys, christian games and magnetic Christian Toys

For more information check them out at www.Alphabetalley.com

and as always don't for get to check out Houston web design and hosting project

The Great Media Center Experiment

I upgraded my Home Theater!! I've been experimenting with Microsoft's Media Center for about two years now. The last Media Center Computer was a P4 2.0 with 2 gigs of Ram. While this Machine runs and functions, at times it is slow to respond.

I setup a new computer as my new Media Center in my home theater. The specs are as follows:

• Intel Dou Core 1.8 gigahertz


• 2 Gigs of RAM


• WinTV-HVR-1600 Video Capture Card (Media Center Kit - includes Remote and IR blaster)


• SIIG SoundWave Optical 5.1 - Sound Card


• Diamond Stealth ATI X1550PRO PCIE 512 MB Video Card


• Microsoft Vista Home Premium Version


• 1 Terrabyte of storage - USB

I strongly suggest that if you are going to setup a Media Center PC use these as your min requirments. This machine runs Media Center flawlessly.

I moved the previous Media Center Computer to the "Kid's TV Room". The kid's Media Center has everything! I setup their tv shows to record in "My Recorded TV". I setup the "DVD Library" with all their Kid's movies. I also uploaded their favorite music and a few gigs of pictures. This allows them to watch slide shows of them themselves while listening to their favorite song!

I shared the "Recorded TV Folder","DVD Library Folder", "My Pictures Folder" and "My Music Folder". I did the same to the new Media Center.

I setup my Laptop's Media Center and I added those shared Directories to my "Library Folder". This allows me to view the "Recorded TV", "DVD Library", and "My Music" from those computers via my Laptop or any other computer in the house.

What is also cool ... Is that my 1 Media Center Remote Control can control both my Home Theater and my Kid's Room TV and devices! This one Media Center Remote controls : DVD Player, Volume, Satalite Dish, music player and everything in one spot on both systems!

This is the FUTURE of Home Theaters.

New Web Site: www.equilibriumcentre.com

Today we launched a new website www.equilibriumcentre.com It's a small point of presence website.

Be sure to check it out!
Thanks

Web site Design in Houston